According to a recent ROZEE.PK Online Poll, 60% of the educated class still pays their utility bills by visiting banks and waiting for their turn in the queues.
The trend is almost similar for both men and women, although men are a bit more inclined towards paying bills via internet banking than are women, while strangely enough women are a bit more inclined towards paying bills by visiting banks.
According to the survey, younger people are more likely to pay utility bills through mobile or internet banking. Middle aged respondents are paying bills through mobile banking, most probably because they earn more and can afford to keep credit cards and hence can pay through mobile banking.
On the other hand, older respondents are still more comfortable paying their bills by visiting banks personally. Surprisingly, none of the respondents above the age of 45 years uses mobile banking, while youngsters are more likely to opt for it.
While analyzing responses from the major cities of Pakistan, it was observed that people from relatively modern cities, i.e., Karachi, Lahore, Islamabad and Multan were more likely to use options like Internet Banking ATMs and Mobile Banking for utility bills’ payment, while respondents from less advanced cities, i.e., Peshawar, Faisalabad, Multan, Gujranwala, Sialkot, etc., respondents preferred paying utility bills by personally visiting banks or post offices.
The findings are a result of an online poll that was answered by more than 3000 respondents from across all over Pakistan, and was carried during November 1, 2013 – November 7, 2013.